LIKELIHOOD STORIES
Stories
Opening Soon in SLU
by Ian Peterson
The rumors are true: we are opening up a second store in Seattle!
Located at 2201 Seventh Ave., our new store is undoubtedly our biggest operation yet and couldn't have been made possible without the overwhelming support of you - our community.
Read more →Introducing, East Pacific Trade
by Ian Peterson
Founded by Jai Baek in Seoul, South Korea, East Pacific Trade - otherwise known as EPT - is a footwear brand that creates sneakers with a unique, minimalistic design approach. EPT’s offerings range from lifestyle sneakers to skateboarding shoes.Read more →Chaotic Elegance: Introducing, Magliano
by Ian Peterson
Founded in 2016 by Italian designer Luca Magliano, his eponymous label Magliano has rapidly garnered the attention of the entire fashion universe. The young brand is widely recognized largely in part for its alternative approach to menswear and ironic optimism surrounding modern masculinity.Read more →Subculture Spirit: Introducing, Martine Rose
by Ian Peterson
The British-Jamaican designer Martine Rose established her eponymous, subculture fashion label in London in 2007. Known for her trend-setting capabilities & influence on contemporary menswear, Rose has taken a brand originally known for “tightly edited shirting” collections to one that is internationally celebrated & critically acclaimed by taking weird, uncommon things and making them undeniably cool.Read more →Retro-Futurism: Introducing, Cav Empt
by Ian Peterson
Born in 2011 in Tokyo, Japan, Cav Empt (aka C.E.) was mysteriously introduced to the world of streetwear & fashion following the 9.0 magnitude earthquake that struck the coast of Tōhoku. A city known for its vibrant lights in the night went dark without any anticipation, and plunged the country as a whole into absolute darkness (both figuratively & quite literally).Read more →Introducing, Good Morning Tapes
by Ian Peterson
Created as a music label and clothing brand, Good Morning Tapes is based out of the coastal village of Seignosse, France. Collaboration is at the heart of the brand, with each contributor asked to pay homage to “Spirit, Gaia or Source” in their own unique way...Read more →Sea to Summit: Suicoke SS 2022
by Ian Peterson
For SS22, Suicoke takes you on a tour of Lake Como, and the elegant line work of Giuseppe Terragni, Pietro Lingeri, and Gianni Mantero. The trio’s aesthetic is best described as Italian rationalism, a technique dating back as early as the 20th century.Read more →Repurposed, with Kevin Concepts
by Ian Peterson
We reached out to Kevin Bui - also known as Kevin Concepts - who is a self-taught creative/maker who enjoys creating DIY projects based around sneaker culture. Inspired by his time in footwear retail, he wanted to explore the various ways to sustainably repurpose materials that were often tossed...Read more →Introducing, Magic Castles
by Ian Peterson
From the moment they were given their name, Magic Castles has been showing their true, psychedelic origins. The title emulates something along the lines of a trippy amusement park, the setting for every new season brought out by the brand since their birth...Read more →